'We wanted to make a platform for everyone,' he says. He adds that historically the majority of people who used Brave did so on their mobile device, but currently there's a 50-50 split between desktop and mobile users. According to Martin, Brave currently has 8.7 million active monthly users and approximately 3 million daily active users. He adds that in western countries the average Brave user makes about $7 to $10 per month from clicking through on the company's private ads.Īlongside the new release, Brave shared, for the first time with the media, usage stats. To put that in perspective, the average clickthrough rate on Google AdWords is about two percent. According to Martin, some 14 percent of Brave users click through the company's private ads. You can use your BATs to tip publishers and content creators or keep the crypto-tokens for yourself. By opting into Brave Rewards and clicking on pre-packaged ads, you get a 70 percent cut of ad revenue through something called Basic Attention Tokens (BAT). If you haven't been following Brave's development, Brave Rewards is a feature the company introduced earlier this year.

'We wanted to make sure we had our feature set available to everyone before we went out of the beta.' We've deliberately been methodical,' says Des Martin, one of the company's business directors. 'Most companies come out of beta very fast. In short, this is the release where you can seamlessly use almost all of Brave's marquee features across all platforms. With Brave 1.0, you can now use the company's opt-in ad platform and enroll in Brave Rewards on both iPhone and iPad. Starting today, you can download version 1.0 of Brave on Android and iOS, as well as on Windows 10, macOS and Linux. Almost four years after its first release, privacy-focused web browser Brave is officially launching.

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